PG. 01
What you actually get
The Recover pillar runs the system you mean to run but never built. Every estimate that does not close on the visit gets a day-14 SMS in your shop’s voice, referencing the specific job and a seasonal anchor (summer AC load, winter heating stress, federal credit deadline).
If the homeowner doesn’t respond, a day-28 SMS lands as the final touch with permission to close out: “Let me know if I should keep this open or close it out for you.”
4 THINGS BELOW ↓
01 /
Sends day-14 follow-up in your voice.
Five-beat structure: greeting plus shop name, specific reference to the estimate (job type plus original date), one seasonal or technical anchor relevant to that job, soft permission CTA, sign-off. No promotional language, no “limited time” theatre, no discount talk. Includes the required first-in-sequence footer (AI disclosure plus opt-out instruction per compliance rules).
02 /
Sends day-28 follow-up as the final touch.
Shorter than day-14 (40-70 words). Permission to close: “If you’ve gone with someone else or decided to wait, just let me know and I’ll close this out.” Marks the estimate as cold or lost after this touch if no reply.
03 /
Surfaces financing on jobs over $2,000.
When Hearth (or GreenSky or Synchrony, customer-config dependent) is enabled, the day-14 or day-28 touch includes a soft mention of pre-qualification with a personalized link. The agent never approves financing; it surfaces eligibility. Industry research suggests financing offered at point of sale lifts close rates 17-30% on jobs over $1,500.
04 /
Escalates substantive questions to the owner.
If the homeowner replies with anything beyond a yes/no/cancel (“Can we split the scope?” “Is there a cheaper version?” “What if we wait for the next ComEd rebate cycle?”), the agent sends a brief acknowledgment in the homeowner’s text thread (“Let me get [owner first name] on this and have him follow up by end of day”) and escalates with the verbatim question to the owner’s cell. The agent does not try to answer scope or pricing questions itself.