TTRACE
LICENSED IN IL · EST. 2026
Chicago. Residential. Electrical.

we book while
you’re in the panel.

Capture every inbound lead. Recover unsold estimates. Reactivate past customers. All from one managed agent built for your shop. Live in 7 days.

SERVING CHICAGOEST. 2026T
FIG. 01 · 30 seconds · electrician mike + agent olivia · pilsen, 6 months
PG. 01what this isn't

There is a version of “AI for electricians” that’s ChatGPT summarizing your missed calls.
That is not what this is.

PG. 02what this is

It doesn’t guess. It checks.

Before it answers a homeowner, your agent runs real tools against your shop’s data: your service area, your open schedule, your escalation rules. Then it replies in your voice and waits for your sign-off. You see every lead the second it lands.

The Trace owner dashboard: a new Pilsen lead arrives with a push notification, ready to approve.The Trace chat widget: a homeowner asks about a tripping breaker and the agent answers in the shop's voice.
FIG. 02 · the actual product · not a mockup
Running before it answers
service_area_checkin area · Pilsen
schedule_lookup3 morning slots this week
escalation_checkno emergency

Most “AI for trades” is a chatbot that makes things up. Yours reads the same data your dispatcher would, so it never promises a slot you can’t make.

SEE THE 30-SEC DEMO
PG. 03what you get
01

CAPTURE

Every inbound lead, answered in under 60 seconds, in your shop’s voice.

SEE HOW IT WORKS →
02

RECOVER

Day-14 and day-28 follow-up on every unsold estimate. Financing surfaced when it earns.

SEE HOW IT WORKS →
03

REACTIVATE

Quarterly past-customer outreach with triggers for panel upgrades, EV chargers, and warranty milestones.

SEE HOW IT WORKS →
PG. 04how we get you live in 7 days
01

LISTEN

Three 90-minute sessions over three days. We learn how your shop talks, what jobs you book, and what gets you out of bed.

02

CONFIGURE

We train the agent on your service area, your panel-amperage phrasing, your pricing ranges, and your FSM. You approve every line before it ships.

03

LAUNCH

Day 7, your agent is live on the line, on the form, and in your inbox. We tune it together weekly for the first 60 days, then monthly.

Day 7 is when it ships. Want to see how that looks?

SEE THE 30-SEC DEMO
PG. 05time to value
SERVING CHICAGOEST. 2026T
Your agent is live in your shop in 7 days. We tune it together weekly for the first 60 days. Then monthly check-ins for the life of the engagement.
PG. 06design partner says
portrait · 4:5 · POPULATE AUG 2026
design partner · slot reserved

[ Testimonial after first design partner ships, August 2026. ]

[ NAME ]
[ owner, x-person shop, neighborhood ]
[ DATA ]
estimates booked / month
[ DATA ]
missed calls recovered / week
PG. 07pricing
STARTER
$499/MO
+ $1,500 setup · 90-day minimum
  • Capture: agent on every inbound, 60-second response
  • Recover: day-14 + day-28 follow-up on every unsold estimate
  • 3 onboarding sessions + monthly check-ins
SEE FULL PRICING →
SERVING CHICAGOEST. 2026T
MANAGED
$2,500/MO
+ $5,000 setup · 90-day minimum
  • Everything in Starter
  • Reactivate: quarterly past-customer outreach, review automation, referral system
  • Weekly check-ins for 60 days, then monthly. LSA campaign management.
SEE FULL PRICING →
PG. 08about
Charlie Goldstein, founder of Trace, in his West Loop workspace
FIG. 07 · portrait · charlie goldstein

Built by Charlie Goldstein. 8 years selling SaaS to operators of multi-million-dollar businesses. Now building the system your shop would build if it had four uninterrupted hours a week.

We don’t try to sound like a tech company. We talk like the shop talks.

PG. 09ready when you are

Ready to see your agent live in 7 days?

Chicago. Residential. Electrical.